One of my friends is from Vienna and works in the Trade division for the Austrian Consulate in Toronto. She organized a trade event to showcase Austrian food and wine and asked me to help out, which I did on Tuesday night. It was a fun, day-long event and a good turn out with many Austrian delegates and business people, plus European and Canadian guests.
Austrians are friendly, polite, and reserved; efficient and no-nonsense. They are a culture of people who enjoy life, tasty cheese, meats, and condiments; beer, radlers, and wine (speaking of, if you’ve never tried Grüner Veltliner, you must!).
Besides all of the delicious Austrian products at the trade event, I was struck with something else: the look of the Austrian men.
The Austrian businessmen’s suit cuts are different than what we’re used to seeing in Canada (i.e. Kenneth Barlis’ fall-winter 2017 collection featured at TOM* – Toronto Men’s Fashion Week, includes very short jackets in dazzling colours). Austrian suit jackets are worn much longer and trousers are roomier as well.
Austrian suits are conservative and practical with straighter cuts than other European styles. English or Italian fits can be quite body-consciousness and sculpted to show off the body line, but not so with the more modest Austrians.
Traditional Tracht jackets are worn by men (and sometimes women) in German-speaking countries including Austria.These structured garments are easy to spot: they are typically styled with a stand up collar with or without lapels, with a of row of fancy buttons and buttonholes all the way up to the neck. These jackets often feature contrast material or decorative braid to adorn pockets, collars, and jacket edges.
Details of Tracht clothing have found their way into modern designs. Kleidermanufaktur Habsburg, an Austrian lifestyle clothing brand, features traditional Tracht designs with noble, “imperial roots”, as their website states. The navy suit above, from their 2016 fall-winter collection, reflects the traditional features in this updated version of the Tracht jacket.
Colour and other details
The last time I was at an Austrian trade event, I noticed the suit colour choices and decided to speak with one of the delegates about it.
“I noticed that you’re all in navy suits,” I said. “No one is wearing a brown suit. Why is that?”
“Brown suits are only for managers!” the Austrian businessman insisted.
All of the Austrian men at the trade event wore black lace-up shoes and belts without exception. In North America, we’re used to seeing brown/cordova shoes and belts to mix up a business look, but not for these men. Theirs is a very quiet, traditional look for business.
There were no adornments outside of a neat, conservative tie worn with their navy suits and white shirts; not a coloured sock nor a pocket square in the room; no French cuffs, no cuff links. Austrian business men wear their hair short and keep their faces clean-shaven.
At the trade event, as I stood pouring samples at the Ottakringer beer table for the day, I realized that Austrians seem to prefer things simple, clean, and light. For Austrian businessmen, their whole look is elegant, neat and uncomplicated – very much like their taste in beer.