Tag Archives: Alison Lurie

Pink and blue, what’s it to you?

22 Sep

Pink and blue have been fashionable for both genders at different points in history. Shown here: Peter and Paul in this 19th century biblical painting.

Because I work with men who most likely have not had the opportunity to experience colour like women have, I like to introduce my clients to colour in a language they will likely understand, through science. Seeing colour as physics, or solar radiation, gives men an opportunity to appreciate colour for what it is – colour as light in its pure state instead of colour laden with social meaning.

Colour perception

For both social and physical reasons, men are apt to see colour differently than women. As a gender group, boys are not socialized to appreciate and be free with colour as girls are, and they are more prone to colour blindness.

“The fact that color blindness is so much more prevalent among men implies that, like hemophilia, it is carried on the X chromosome, of which men have only one copy,” says the Howard Hughes Medical Institute, “7 percent of [American] males either cannot distinguish red from green, or see red and green differently from most people, but this affects only .4 percent of women.”

The strong colours and geometric shapes of Split Enz' True Colours album appeal to babies.

I read some websites about infant perception and learned that by two months old, babies can pick up high-contrast colours, simple patterns and shapes, and by five months can distinguish between basic hues and softer pastels.

One of my cousins was born in 1980. My aunt and uncle found their son transfixed by the strong colours and geometric shapes of Split Enz’ True Colours album cover, so my aunt put it in his crib, and it worked like a pacifier.

The album cover came out in a series of different colours, even black and white. This video is one of the singles from the record and besides being a really great song, the set and lighting design plays with the colours and shapes on the album cover – quite clever. Enjoy:

Babies, like children and like adults,  react to colour, especially bold and high-contrast colours. Somewhere along the line, we – and when I say we, I mean society at large, directed by designers and retailers who actually decide what we wear, move from brightly-coloured toys, clothes, furniture, bedding, and diapers for all babies, into a more rigid chromatic order when boys and girls move into school age and are socialized into gender roles.

When boys get to school, they are expected to suck up their feelings and conform to the look and behaviour associated with their gender. Colour choices for childhood clothing seem to symbolically reflect unnatural and socially-imposed behaviour (think “boys don’t cry”), and the bright happy colours that babies and young children enjoy are replaced by darker, muted colours by the time a boy is in grade school. Next time you’re in a department store, go by the children’s clothing section where you will see for yourself the differences in colour (also in brightness) between the girls and the boys clothes. You may find that girls have vivid, multi-coloured choices in clothing, while boys are offered drab reds, blues, greys, and earth tones.

I’m a huge proponent of wearing colours that reflect our personalities so muted colours to me are symbolic of muted expression, and assigning gender-specific colours is robbing everyone of chromatic joy.

History of gender-specific colour

Colour associations have always existed in human culture and continuously change over time. It hasn’t always been pink and blue that carried gender associations, as John Gage explains in his excellent colour theory book, Color and meaning: art, science, and symbolism, but many other colours that carry gender significance:

…about 1809 the German Romantic painter and theorist Philipp Otto Runge devised a colour-circle expressive of ideal and real values, on which the warm poles of yellow and orange represented the ‘masculine passion’ and the cool poles of blue and violet the feminine. When this scheme was taken up a century later by the neo-Romantic Expressionists in Munich these values were reversed, so that for Franz Marc blue became the masculine principle and yellow the feminine, ‘soft, cheerful, and sensual’.

Prior to the 20th century, the practice of dressing girls in pink and boys in blue was reversed. As quoted in a Smithsonian.com piece on this topic, a June 1918 article in Earnshaw’s Infants Department said, “The generally accepted rule is pink for boys and blue for girls. The reason is that pink, being a more decided and stronger colour, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”

“Pink and powder blue were used as lighter versions of red (the ‘masculine’ colour of blood and fighting) and blue (the iconographic colour of the Virgin Mary),” explains cognitive linguist, Veronika Kolle, in her excellent article, ‘Not just a colour’: pink as a gender and sexuality marker in visual communication.

Around World War 1, these colour associations began to change. A 1927 Time magazine chart showing sex-appropriate colors for girls and boys did not yet show a consensus on colour. A scale reflecting colour preferences in 10 different stores in 8 American cities saw 6 out of 10 stores identify pink for boys and half of the stores suggested blue for girls. It took some time for this change in traditional sex-related colours to occur, but once it did, there was no turning back for at least two generations.

The Virgin Mary in blue robes.

The colour code identifying pink for boys and blue for girls “persisted not only in Catholic countries until the First World War,” Kolle says, “when changing gender roles and increasing secularization led to the decentering of the quintessential maternal figure of the Virgin Mary. The colour blue consequently came to signify male professions, most notably the navy, rather than being an element of religious iconography.”

Academic author, Alison Lurie, has said that blue  as the colour of faith in the Christian Church became associated with trust and hard work (“blue collar”), and was adopted by males to represent their loyalty and perseverance.

Some argue that gender colour segregation was created by retailers to achieve higher profit margins. (If you noticed, the pink for boys and blue for girls idea was suggested above by Earnshaw’s, a children’s clothing retailer.)

“The more you individualize clothing, the more you can sell,” Jo Paoletti, author of Pink & Blue: Telling the Boys from the Girls in America, says of colour differentiation. Chiming in, Kolle says “Marketing and consumer culture helped disseminate the new colour code across almost all Western cultures.”

“Nowadays,” Paoletti says, “people just have to know the sex of a baby or young child at first glance… What was once a matter of practicality—you dress your baby in white dresses and diapers; white cotton can be bleached—became a matter of ‘Oh my God, if I dress my baby in the wrong thing, they’ll grow up perverted.’ ”

Visual artist, JeongMee Yoon does a really interesting job of looking at the relationship between gender, colour, consumerism, and socialization in her Pink and Blue Project.

“Perhaps it is the influence of pervasive commercial advertisements aimed at little girls and their parents, such as the universally popular Barbie and Hello Kitty merchandise that has developed into a modern trend. Girls train subconsciously and unconsciously to wear the color pink in order to look feminine.”

What does this all boil down to? My next statement may shock some of you, but gender-specific colours that you may believe to be real and true are actually manufactured concepts and nothing more than manipulation by the retail industry to get you to spend more money. Gender-specific marketing drives profits, you see.


Gainsborough's 18th century portrait of The Pink Boy.

Salmon, bubble gum,  watermelon, cherry, strawberry, fuchsia, rose, carnation, coral, blush, peach, magenta, and puce are all types of pink, a tint of red, the longest solar wavelength, measuring 630–740 nanometers (billionths of a meter, nm often used to measure atomic particles), if you choose to get scientific about it. Pink results when red is tinted with white.

Pink, like any other colour, is light absorbed by the rods and cones in the retinas of our eyes. Anything outside of this, as in the cultural meaning of colour,  is purely and arbitrarily fabricated by humans.

Kolle says, “What is associated with a colour or shade is indicative not of the colour itself but of the cultural and historical formation in which it is constructed as having particular characteristics and being suitable for particular social groups.” In other words, people attach meaning to things and concepts that actually have no meaning at all.

When segregated gender colour is so heavy-handed, as imposed on Baby Boomers and the Gen-Xers that were spawned by the Boomers, this kind of social expectation and peer pressure can be so deeply ingrained and so rigid, that it moves from childhood into adulthood without missing a beat.

Sometimes I come across men who refuse to see colour as solar vibration as I try to present it, because to them, colour comes with gender identity and meaning attached to it.

I worked with a client a couple of years ago who is a former law enforcement officer (I mention this because an industry such as policing tends to adhere to rigid gender identities). After analyzing his personality and his colouring, he allowed me to choose the fabrics and colours for his new shirts that he would order from an overseas shirt maker. I chose shirts for him in colours true to his palette, including white, blue, yellow, and a light salmony pink. After a few weeks, I emailed him to see if his shirts had arrived and how he liked them. Everything was fine except for one thing.

“The shirts are great, but I will NEVER wear pink,” he wrote.

A die-hard social stance on the adoption or rejection of certain colours starts in childhood and takes away from the wonderful chromatic sensations that light offers our eyes.

Paoletti says, “One thing I can say now is that I’m not real keen on the gender binary – the idea that you have very masculine and very feminine things. The loss of neutral clothing is something that people should think more about. And there is a growing demand for neutral clothing for babies and toddlers now too.”

With any luck, the colour spectrum will be stripped of gender connotations and people will be open to experience the unbiased joy of chroma. As Oscar Wilde said, “Mere colour, unspoiled by meaning, and unallied with definite form can speak to the soul in a thousand different ways.”

Clothing, costume, identity, and lack thereof

16 Dec

Clothing is a wonderful thing.  Clothing is a wonderful palette with many options to play with like colour, garment cut, and fabric texture. One of my favourite things to do is get dressed and express myself through my clothing. For me, clothing and dressing is a joy.

Clothing is also heavy with significance and symbolism. Sure, we might need clothing to protect us, but as humans, we love to add meaning to things that have no meaning, and so the costume – and the identity wrapped within it, is born.

In The Language of Clothes, Alison Lurie states that through time, humans have silently communicated with one another through the language of their garb: “Long before I am near enough to talk to you on the street, in a meeting, or at a party, you announce your sex, age, and class to me through what you are wearing [including how you style your hair, decorate your body, and accessorize] – and very possibly give me important information (or misinformation) as to your occupation, origin, personality, opinions, tastes, sexual desires, and current mood.” (AKA the unspoken messages of our visual image.)

If clothing is the thing, costume is the meaning of the thing.

According to Francois Boucher in 20,000 Years of Fashion, “clothing has to do with covering one’s body, and costume with the choice of a particular form of garment for a particular use.” Clothing is more of a survival tactic and relies on textile manufacture and the technology of the time period; it is utilitarian, protective, and worn out of necessity.

Clothing protects us from the elements and from injury, and without it, humanity would not have flourished – nude humans could not survive cold climates we would probably all live close to the equator. Without clothing, playing sports would be suicide sans protective cups and shin guards. There is a good chance that we all may live in grass huts for want of steel-toed boots that protect our construction workers during the building process.

Costume, on the other hand, “reflects social factors such as religious beliefs, magic, aesthetics, personal status, the wish to be distinguished from or to emulate one’s fellows,” Boucher says, adding that “costume helps inspire fear or impose authority” – think warrior’s face paint and horned helmets to scare the opposing side in battle.

“In later times,” he continues, “professional or administrative costume has been devised to distinguish the wearer and to express personal or delegated authority” – think lawyer’s robes, a police uniform, a  business suit, or a surgeon’s scrubs.

We rely on visual cues to tell us who (we think) people are and illustrate who we are as individuals, but if those cues are taken away, what are we left with?

Uniforms: the removal of individuality

People looking uniform in their uniforms may be pleasing to the eye, but Lurie says that no matter what sort of uniform is worn, “military, civil or religious; the outfit of a general, a postman, a nun, a butler, a football player or a waitress – to put on such livery is to give up one’s right to act as an individual.”

Let’s take the military as our example. The military strips people of their identity by removing the visual cues that make them up, shaving their heads, and dressing them in identical costumes, to turn them into unquestioning, order-following soldiers. In the military, there are no individuals, only teams of soldiers in crew cuts.

The first thing to go when one enters the military is the hair. Hair, Sampson’s strength and our crowning glory, has a lot of ego and identity wrapped up into it, and it is the first sacrifice of obedience and submission to the armed forces. We are very attached to our hair, and I expect that having one’s head shaved must reduce the sense of self to some degree, though a soldier must feel solace being in the company of others who look just like he does.

Have a look at Elvis Presley preparing for the army – he seems to take it in stride, but then again, no one can deny his identity – he’s Elvis.

Next, your clothing is taken away and replaced with a uniform, identical to the rest in your company. No more cues as to who you are or what you stand for as an individual – you are now in a system that wants you to focus your whole being on your job. Military people do everything together, they live together, eat together, and train together. It seems that the military turns individuals into multi-person machines set on particular orders. Indeed, Lurie writes that the “uniform acts as a sign that we need not and should not treat someone as a human being, and that they need not and should not treat us as one.”

Ooh! I don’t like that much. I know that wearing a uniform is right for some people, but that doesn’t mean that I understand it. I’m very supportive of exploring one’s own identity and individuality – we are all different from each other and anyone who has or will be, so I’m not sure what drives people to sign away their individuality and look like everyone else.

Strip search

Our clothing gives us a sense of modest security and shields our vulnerability; there is confidence in clothing. But what happens when our clothing is forcibly removed? CBC’s The Current reported about strip searches this week, stating the Supreme Court of Canada’s 2001 decision prohibiting strip searches as a routine police practise, and allowing these searches only out of clear necessity or in emergency situations, with the permission of a supervisor, and performed by same-sex officers.

David Tanovich, the lawyer representing Ian Golden, a black man who was striped searched in a downtown Toronto restaurant in 2001, states that strip search practises by Toronto police are a “highly intrusive method of police intimidation.” The African-Canadian legal clinic got involved in the case, identifying Golden’s treatment as a “public lynching”.

Earlier that year, 69 year old Rosie Schwartz attended a peaceful protest in Toronto and was arrested and strip searched by Toronto police after she was told she was trespassing. She describes the strip search experience as a traumatic and demeaning assault, and says “I felt like nothing.” She sued the police in small claims court for unlawful arrest and illegal search and won.

Despite the Supreme Court ruling, strip searches are still performed and have come into the spotlight again with the recent trial of the 2008 strip search of Stacy Bonds by Ottawa police. Ms Bonds, arrested without reason, was not only roughed up by four Ottawa police, but her shirt and bra were cut off with scissors by the officers. Bonds described her treatment by police as “verbal and mental rape”. The Ottawa Citizen reports that the case against Bonds was halted by the judge who found the Ottawa police’s arrest of Bonds unlawful and called her subsequent treatment in the cells and the strip search a “travesty” and an “indignity.”

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What we wear protects us, keeps our modesty in check, enhances or diminishes body features, operates as our billboard, and is a part of who we are. When it is removed and replaced with a uniform, we become a different person, and when it is removed by force, it can be horribly traumatic and humiliating.

Without clothing, we are physically and emotionally unprotected. Without the identity cues of costume, we have little opportunity to visually express ourselves and show who we are. Without clothing and the meanings we associate with clothing, who would you be?