He-Wash and other laundry tales

28 Apr

washing machineThere are four things in life that you can always count on: taxes, death, dirty dishes, and laundry.

The latter two items move in an unending cycle. For men, laundry may be somewhat mystifying if they’re not used to doing it – there are more single men and single dads now than ever in history. We all like to wear clean clothes, so it’s in a guy’s best interest to learn how to do a proper job.

Enter the men’s laundry product market. Laundry product companies are now dabbling in gendered laundry products to appeal to men who spend more time around the washing machine than ever before. I think it’s great that men are taking control of their lives and taking care of their dirty clothes, but gendered laundry products? Really?

Gendered Laundry Products

Gender is becoming less and less relevant, unless you’re following the money. Toxic masculinity (i.e. under NO circumstances are you to behave in any way like a female) dictates men to use large, hard-edged, dark-coloured “shower tools”,  shampoo specifically for men (wot?), and now “masculine” laundry products (while at the same time, marketers continue to push insulting, pink-coloured items to women – have a look at this site if you don’t believe me).

A recent Market Watch story, Bizarre new fronts in the battle of the sexes, reported on gendered products and the marketing behind it. In the article, Marshal Cohen, chief retail analyst for a market research group says, “It’s all about personalization. These products are speaking directly to you, rather than speaking to the general public. Guys are shopping for their own clothes, they’re cooking more, we’ve entered into a more androgynous society, the most it’s ever been in recorded time.”

So if we’re in an androgynous society, Mr. Cohen, why are you speaking to gendered products that drive the wedge between the sexes and double the waste and chemicals for a two-gender laundry system?

Easy, Androgynous, Eco-Friendly Laundry Soap

After writing a dryer sheet article recently, I was horrified to learn the amount of unregulated chemicals that go into the laundry products commonly found on grocery store shelves. I’d like to help out and offer some smart, biodegradable laundry detergents that work well, won’t harm the earth, and carry my personal seal of approval:

Dizolve laundry stripsDizolve: According to a press release, the Moncton, N.B. company “makes laundry-washing easier, healthier, more economical, and much kinder to our planet. Dizolve combines biodegradable, hypoallergenic cleaning power with the convenience of a tiny, pre-measured solid strip that dissolves in the wash.”

Dizolve reduces laundry product waste by a whopping 94% because the entire strip dissolves into fragrance-free laundry detergent and takes up as much space as a slim book. The small size reduces transport costs which also impact the planet. These strips can be used in regular washers and front-loaders, and for hand-washing, and they do a great job.

Besides being a wonderful eco-conscious laundry alternative, Dizolve is a community-sensitive company which, in 2014, donated a million strips to clean a million loads of laundry to the Food Banks of Canada. On top of this, 20% of Dizolve sales supports projects like Canadian Food Banks and the Sierra Club Canada Foundation, which strives to empower people to “protect, restore, and enjoy a healthy life and a safe planet”.

Dizolve laundry strips are:

  • Paraben-free
  • Phosphate-free
  • Free of added dyes
  • Free of chlorine bleach
  • Free of 1,4-dioxane, as certified by independent laboratory tests
  • Readily biodegradable in accordance with OECD 301D
  • Safe for septics
  • Hypoallergenic, certified by independent dermatologists
  • Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers

Eco-Max Laundry Wash: Eco-Max is manufactured in Ontario and made wholly of biodegradable, renewable, sustainable, plant-based ingredients. This company uses essential oils to scent their wonderful laundry products and have fragrance-free options as well – both beneficial to those with sensitivities (I also use their dish washing liquid which is much easier on my skin than harsh, chemically-fragranced commercial dish soap).

Their website lists the following points about their cleaning products:

  • Ingredients: 100% plant-based for a renewable and truly sustainable product;
  • Certified Green: Eco-Max strives to create the Greenest products possible. Certified by EcoLogoTM;
  • Oral Toxicity: Designed with a toxicity level close to that of water. It’s uniquely safe;
  • Aquatic Toxicity: Safe for aquatic species;
  • Biodegradability: A biodegradable product that comes in recyclable packaging;
  • Air Quality: Safe to use and safe to be around when in use. Negligible indoor air pollution.

Natural and bio-degradable soap is the way to go for the never-ending cycle of laundry (and dishes) for lots of reasons. Not only will products like those shown here not cause further harm to the planet, they may also feel better to you, especially if you’re one of many who has developed chemical sensitivities.

That said, some men prefer to avoid laundry altogether and bring their bags of soiled clothes to neighbourhood dry cleaners for what is sometimes called “bachelor service”. With this service, you can drop off your stuff on the way to work and collect your clean and folded laundry on the way home. Easy. And toxic, as we will discover in our next post.

One Response to “He-Wash and other laundry tales”


  1. Hanging your clothes | In the Key of He - June 23, 2016

    […] industry that adds chemical scents to your laundry products that cause allergic reactions, gendered laundry products (yes, for real), and ecological and economical wash and dry alternatives to cleaning your […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: